Change The Shape


Have you noticed our #changetheshape hashtag? Wonder what it means? It is a reference to the Bottom of the Pyramid (or BOP).

“The bottom of the pyramid… is the largest, but poorest socio-economic group. In global terms, this is the 2.7 billion people who live on less than $2.50 a day.”2ndSG exists to see this pyramid changed.

It isn’t right that a mother should have to choose which child gets to eat that day or that people die from curable diseases due to poor nutrition or unclean drinking water. I would propose to you that it isn’t an issue of there not being enough money in the world, but more an issue of strategy. What if we moved from aid to trade? Promoting ethical purchasing that affirms value and advocates for the 2.7 billion? We believe with this strategy we can see a nation heal and a symmetrical economic chart!


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